Viral videos have been successful ever since Youtube was found, from current stars like Justin Bieber and spoof video clips, the Google-owned video platform manage to spread their content throughout the web at an unimaginable pace.
At times, the success of a marketing campaign is directly related to the ingenuity of the content that either engages the fans or relates to some of their passions.
This latest video might be just one of them. The video below appears to be filmed with a phone-camera and features an old lady doing some insane drifting aboard an E46 M3.
While it looks quite credible at first, at the end, we can see the real reason behind the ad: a commercial for an online car rental service www.rentmama.com
[Source: Worldcarfans ]
Author: Horatiu Boeriu
Source: http://www.bmwblog.com/2011/05/10/viral ... -in-a-bmw/