Woodcliff Lake, NJ – July 1, 2010... June sales of BMW and MINI vehicles in the U.S. increased 11.9 percent to 23,331 units, delivering the best sales month for the company this year. During the first half of the year, the BMW Group reported a total sales volume of 121,585 vehicles, up 6.2 percent from the same period last year.
“We’ve been anticipating this month as it welcomed the all-new 5 Series into a market of waiting customers, and provides another vital link to our aggressive model introduction cycle,” said Jim O’Donnell, President of BMW of North America, LLC. “While economic improvement has been, and looks to continue to be slow this year, nevertheless new core products such as the 5 Series, major upgrades to the perennial best selling X5 and 3 Series, and the new six cylinder 740i and 535i Gran Turismo are now giving us the vehicles to once again play offense in the market.”
The BMW 5 Series – the traditional leader of the midsize sports-sedan segment in the U.S. – kicks off a model offensive replacing more than 60 percent of BMW’s current model line-up with all-new products until 2012. Today, the BMW brand has leadership in the compact segment with the 3 Series, the small coupe/roadster segment with the Z4 and the large luxury sedan segment with the 7 Series. On the MINI side, starting in 2011, the product range will double from three to six models creating additional growth perspectives for the premium small car brand.
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Author: (BMW of North America)
Source: http://www.bmwusa.com/standard/content/ ... Sales.aspx