Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan.
The scope of this interview is to focus on the marketing side of “Joy” and some previous assumptions that it will replace the iconic, “Ultimate Driving Machine” slogan.
For the first in the history of BMWBLOG, we will offer a live video interview with Mr. Pitney which will be broadcasted on our website at www.bmwblog.com/udm, as well as on USTREAM.tv.
The interview will take place on March 26th beginning at 12:30 EST (11:30 CST; 9:30 PST).
Starting today until Thursday, March 25th, we will be taking your questions through the comment form below, as well as on our Twitter and Facebook pages. A set of questions will be compiled and Mr. Pitney will respond live during our webcast.
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/03/26/join- ... 230pm-est/