With currently almost 1.8 million views the S 1000 RR Dinner Spot became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film was awarded in the category “Web and Mobile” at the beginning of March.
It is about a well-known magic trick, where a magician pulls the tablecloth from a small table all set up with china without damaging anything.
In “Dinner for RR” the BMW S 1000 RR knows the trade even better: Thanks to its acceleration of 2.9 seconds from 0 to 100 k.p.h. the bike is able to pull the tablecloth even from a huge, impressing banquet leaving all the china and glasses intact.
Great viral from BMW and this video shows one more time the reach of online media, through videos, blogs and social networks.
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/03/16/s-100 ... ion-views/