The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3″, a short videoclip showing the 34 years history of the 3 Series.
The second one is an un-aired video spot produced by the same company, Digital Kitchen, and their task was to express the nebulous idea of “Joy” in a commercial.
Central theme? Once again Joy and the happiness of driving or owning a BMW.
Director: Colin Day (http://thecolin.com)
Executive Creative Directors: Mark Bashore, Matt Mulder
Editor: Shawn Fedorchuk
Production Company: Digital KitchenBMW – Scrapbook (DK Edit) from DIGITALKITCHEN on Vimeo.
“Story of 3″
BMW – “The Story of 3″ from Colin Day on Vimeo.
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/09/13/video ... ommercial/