Are the MINI’s effective viral marketing skills turning against them? After successfully creating buzz all over the web with their open invitationto race the Porsche 911 Carrera S, the table has turned.
Hyundai, the South Korean company, challenges the MINI this time, with their Genesis Coupe model.
As Hyundai spokesman Dan Bedore tells Autoblog, “Since we launched the Genesis Coupe, we’ve always said that we’ll take on all-comers when it comes to comparison tests. And we’ve had some experience on the race track at Road Atlanta. We’d be happy to meet Mini on the race track.”
Image by Autoblog
To make this “official” and viral as possible, Hyundai releases their own video.
The invitation is for July and this could be quite interesting, especially since we are waiting for an official response from MINI. Will they go “dark” as Porsche did?
[Source: Autoblog ]
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/06/19/now-h ... to-a-duel/