If BMW excels at engineering, MINI is an icon when it comes to automotive marketing, or shall we say, viral marketing. Their online and offline advertising campaigns are “fresh”, innovative and entertaining, and their message almost always appeal to its demographic.
In their latest video commercial, the beautiful MINI R57 Cabrio goes back in history, in the old times of the Roman empire when the Roman chariot was the luxury vehicle of choice.
Featured under the slogan “Always Open”, the new video is quite entertaining and once again, proves that online marketing can be very successful…if applied properly.
While we love the new commercial, we cannot forget about our previous one, the viral video of a MINI Cabrio going with the top down through a car wash…..
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/05/21/video ... ways-open/