Before we jump into BMW’s latest trademark registrations, please allow us to point out a coupe of things.
First, most of the names registered by an automaker are NOT going to be associated with a new model, they could be simply labeled as “placeholders”, or in even simpler words, “just in case”.
Second, it has been known for years that some of these trademarks play a diversion role as well, most likely to throw off some of the press that looks for a scoop in anything. Yes, we did fall for some of these in the past…..
Now, moving to the subject at hand, here are BMW’s latest trademark registration filings.
- M 50 d
- Urbanic
- Gran Coupe
- Compactive
- Compactive Tourer
- i1
- i2
- i3
- i4
- i5
- i6
- i7
- i8
- i9
- E1
- E2
- E3
- E4
- E5
- E6
- E7
- E8
- E9
So, what do we make of these? Well, the first group is very vague and these tradermarks could be applied to different future models. Out of the bunch, the “Urbanic” name is the only one that might be tied to the “MegaCity”, urban vehicle rumored to appear in 2013-2014.
Now, moving down that list, we see two new series: “i” and “E”. Either one of these two could be also tied to the MegaCity/Project i models. Could “i” Series be related to the Isetta brand? Could the “E” family portray a new range of electric vehicles?
While the “E” Series sounds good in the context of electric cars, with Mercedes-Benz labeling their sporty luxury sedans under the E-Class brand, we find it somewhat overlapping, as far as naming convention, and BMW might opt these out.
Again, take these with a grain of salt and our scope was to report these findings, rather than proving a highly speculative report.
Thanks for the tip T!
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/03/24/lates ... n-filings/