In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD.
The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of a new “star,” culminating in a hyper-dimensional projection of “MINIWOOD” (twice as high as the Hollywood sign) onto the mountain cliff facing the city.
As part of the campaign, MINI produced a mock “making-of” video, which is online now.
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/03/03/miniw ... er-geneva/