Ever since its official launch last year, the new BMW 7 Series has been considered the leader in its market segment. Along with a new, revamped design, the new 7er brought out several innovations and showcased impressive technologies.
In a car segment very important for all luxury car makers, BMW faces fierce competition and among the traditional competitors, Mercedes, Lexus or Audi, Jaguar is looking to challenge the 7 as well.
Recently acquired by India based company, Tata Motors, Jaguar plans to build as many as 25,000 XJ models annually.
The new Jaguar XJ sedan will be built at the company’s Castle Bromwich, England, factory. The entry level model will start at $72,000, but it can cost as much as $115,000 with all available options added.
As expected, the U.S. market is the main target where BMW has reported impressive sales numbers in the past 10 years. Through October, Jaguar sold only 1,082 XJ models in the U.S., almost 50% down compared to last year’s numbers.
With a newer design and a new approach, it remains to be seen if Jaguar will succeed in “stealing” some of BMW’s 7 Series customers, especially since the new model has been well received by the consumers and highly appreciated by the auto media.
Author: Horatiu B.
Source: http://www.bmwblog.com/2009/11/10/tata- ... nging-bmw/