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BMW GUGGENHEIM LAB TO LAUNCH IN NEW YORK CITY ON AUGUST 3, BEFORE TRAVELING TO BERLIN AND ASIA

Six-Year Collaboration to Examine Contemporary Urban Issues in Nine Cities Around the World


International Advisory Committee Selects New York BMW Guggenheim Lab Team


Design of First Mobile Laboratory Unveiled


NEW YORK, NY, May 6, 2011 – Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation, and Jim O’Donnell, President and CEO, BMW North America, LLC, announced today that the BMW Guggenheim Lab will launch in New York City from August 3 to October 16. Following the New York installation, the BMW Guggenheim Lab will travel to Berlin in spring/summer 2012, and to a city in Asia to be announced later this year. Conceived as an urban think tank and mobile laboratory, the BMW Guggenheim Lab will explore issues confronting contemporary cities and provide a public place and online forum for sharing ideas and practical solutions. The BMW Guggenheim Lab and all of its programming will be free to the public. The new website (bmwguggenheimlab.org) and online communities will create and extend the opportunity to participate in this multidisciplinary urban experiment worldwide.


Over the six-year migration of the BMW Guggenheim Lab, there will be three different themes and three distinct mobile structures, each designed by a different architect and each traveling to three cities around the world. The inaugural BMW Guggenheim Lab will be located on the border between Manhattan’s Lower East Side and East Village, at 33 East First Street (between First and Second Avenues), on a site owned by the New York City Department of Parks & Recreation. Designed by Atelier Bow-Wow, an architecture studio in Tokyo, the mobile structure, a compact temporary facility of approximately 2,500 square feet, will easy fit into densely built neighborhoods and be transported from city to city.


The first cycle will conclude with a special exhibition presented at the Solomon R. Guggenheim Museum in New York in 2013, which will explore the ideas and solutions that were addressed at the BMW Guggenheim Lab’s different venues. The two remaining two-year cycles will be announced at a later date.


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