Triple success for the BMW Group in the 2009 Internet Auto Award competition. This year the new BMW Z4 Roadster, the Sports Activity Coupe BMW X6 and the MINI E received the CAROLINA trophy awarded by the online portal Autoscout24. The Internet Auto Award competition was held for the eighth time as a European-wide online voting. The award ceremony took place on 1 October 2009 during a gala event held at the Kesselhaus in Munich.
With its fascinating design, which is a modern interpretation of classic proportions authentically reflecting typical BMW Roadster driving pleasure, the new BMW Z4 has been enthusiastically received by experts and the public alike. Only a few weeks ago the Roadster seized the International Design Excellence Award 2009 in the USA, having already won the red dot award 2009 in Germany shortly before that.
The new BMW Roadster now succeeded in the category “Convertibles” in the European Internet Auto Award competition conferred by AutoScout24. Just a few months after its market launch in May 2009, the new Z4 has taken a distinctive lead in its vehicle class, achieving a higher number of sales than both of its main premium segment competitors together.
The BMW X6 has also already collected a number of renowned awards since its market launch last year. The CAROLINA trophy in the category “All-terrain Vehicles” is now being added to the series of successes. As a new vehicle concept within the competitive environment of the BMW X models, the Sports Activity Coupe is characterised by an elegant design and superior, sporty handling characteristics. Dynamic Performance Control, which in addition to the intelligent all-wheel drive technology xDrive ensures variable power distribution between the rear wheels and is featured by the BMW X6 for the first time, had already earned a CAROLINA statue last year for the “best innovation of the year”.
The prize for the “best environmental initiative of the year 2009” goes to the MINI E. The first purely electrically powered model of this brand is currently undergoing tests in everyday traffic conditions within the framework of a pilot project. The MINI E, which was produced as a small series of around 600 cars, is being driven by private users in the USA and can in the meantime also be seen on roads in Munich and Berlin. From these field tests the BMW Group expects to gain knowledge for the development of a purely electrically powered Megacity Vehicle. The MINI E is also scheduled to be tested in the UK, where it is produced, and in France. The MINI E is powered by a 150kW/204 bhp electric motor that guarantees brand-typical driving pleasure with zero CO2 emissions. Its high-performance lithium ion battery offers a cruising range of up to 250 kilometres. The field testing of the MINI E is currently the world’s largest pilot project for the research of electrical mobility. Only a few weeks ago the BMW Group was awarded the EcoGlobe environment prize of the University of Duisburg-Essen for its commitment in this field.
[Source: BMW ]
Author: Horatiu B.
Source: http://www.bmwblog.com/2009/10/04/bmw-w ... ward-2009/