BimmerMania.com

BMW is stepping up their marketing efforts prior to the official launch of their latest Sports Activity Vehicle, BMW X1. Prior to the launch taking place on October 24, UK residents have the opportunity to win a weekend with a new BMW X1.

With power and efficiency, versatility and functionality, 4×4 or rear wheel drive, the BMW X1 is perfectly engineered to satisfy every whim. Skiing, surfing, hiking, golfing – it’s all possible in the sporting yet compact BMW X1. Nothing can’t be more fun than having the car for yourself and experience the “Joy”.
The new BMW X1 will be available at the following locations in UK:

• London – 24-30 September 2009
• Xscape, Milton Keynes – 10-11 October 2009
• Xscape, Castleford – 17-18 October 2009
• Metro Snow, Olympia – 21-25 October 2009

As well as seeing the new BMW X1, you’ll be able to experience all the activities that it sets you free to do. How? By playing on the Wiis that are setup for you.
By registering to enter the prize drawings, you will also receive a voucher for two tickets to the British Music Experience at the The O2.

Also, three BMW X1s will be making a tour of UK cities in October:

• Liverpool, Manchester, Leeds, York – 10-11 October 2009
• Birmingham, Cheltenham, Bristol, Bath – 17-18 October 2009

The X1 caravan will be sending out messages by Bluetooth. Whenever they stop, people will be able to play on Wiis installed in their spacious storage areas.

[Source: Daredigital and BMW ]