BMW Motorrad USA Posts Growth for 2010
Posted: Thu Jan 20, 2011 11:27 am
BMW S 1000 RR Superbike is Bestseller in Debut Year
Woodcliff Lake, NJ - January 18, 2011... BMW Motorrad USA posted a nearly four percent growth in sales in 2010, despite a continued double digit downturn in the U.S. motorcycle market. BMW sales were bolstered by the February launch of the BMW S 1000 RR superbike, which has redefined the limits of sportbike performance.
The most powerful production 1000cc sport bike in the world, the S 1000 RR quickly surpassed the BMW R 1200 GS to be the best selling bike in BMW’s model lineup for 2010. In its debut year, the BMW S 1000 RR earned numerous awards from the U.S. media, including
Robb Report’s “Best Sportbike,” Cycle World’s “Best Superbike for 2010,” and Motorcyclist’s coveted “Motorcycle of the Year” Award. Other popular core models in BMW’s lineup – the R 1200 GS, R 1200 GS Adventure, and R 1200 RT – benefitted from the introduction of a new engine and posted strong sales, as well.
BMW executives credited the company’s sales performance to a stable of leading-edge products, as well as to a strong dealer network.
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Author: (BMW of North America)
Source: http://www.bmwusa.com/standard/content/ ... -2010.aspx