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iAd Allows Users to Build Their Own BMW X3 and Have It Delivered in Weeks.
Woodcliff Lake, NJ - November 15, 2010… BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple's new mobile advertising network, reaching millions of iPhone and iPod touch users. The focus of the iAD is BMW's built-to-order program that allows customers to create an entirely customized BMW X3. The iAd, the primary mobile component of the X3's marketing campaign, allows an individual to go from dreaming about a new custom-built X3 to having it delivered to their driveway in just a few weeks.

The X3 iAD, which was created by Dotglu, BMW’s Interactive & CRM Agency, has three components: Dream It, Build It, Drive It.

“Dream It”
Each dream was specially selected from hundreds of real submissions on the BMW USA Facebook page over the weeks leading up to the iAd’s launch, and represents how the X3 will impact people’s lives and how they wish to make it their own. The ‘shake’ feature on iPhone and iPod touch allows users to browse each dream and various X3 color options, or tap to read the entire story.

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