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International jury of experts gives the Rolls-Royce Ghost, the BMW 5 Series Sedan, the BMW X1, the BMW 5 Series Gran Turismo, the BMW F 800 R, the BMW S 1000 RR the 2010 red dot award.


Munich. The presentation of the 2010 red dot award once again provides impressive confirmation of the outstanding quality of BMW Group design. Six current models of the BMW Group will receive the internationally renowned award this year, with the new Rolls-Royce Ghost winning the special “red dot: best of the best” award for the very highest level of design quality in the Automobiles, Transport and Caravans category. Other BMW Group models to be awarded the red dot as a mark of outstanding design are the new BMW 5 Series Sedan, the BMW X1 and the motorcycle model BMW F 800 R. There were also honorable mentions from the international jury of experts for the BMW 5 Series Gran Turismo and the motorcycle model BMW S 1000 RR. The awards will be presented at a gala held at the Aalto Theatre in Essen on July 5, 2010.

The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognizes outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. This year the jury, made up of international design experts, rated 4,252 products from 57 nations. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility. In the Automobile, Transport and Caravan category, the jury issued 24 red dot awards this year–three of the award winners received the special “best of the best” rating.

This highest red dot seal of quality is given for recognition of unusually high-quality and groundbreaking design. The award-winning Rolls-Royce Ghost is an automobile whose unique character is expressed by an exclusive, unmistakable appearance. It is a symbol of clarity whose design reinterprets the classic values of the brand in a modern style for the 21st century. Its flowing lines reflect the dynamic performance of the most powerful Rolls-Royce ever built. Large spaces, which cover the entire body and are structured by horizontal lines highlight the solid, luxurious and supreme character of the vehicle.



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