And the first real life photos from the International Media Launch of the 2011 BMW 5 Series are just in. Straight from Lisbon, Portugal, our friend Donald at Autospies brings us new photos of the sporty luxury sedan, the “core of the brand”, as Adrian Von Hooydonk told us recently.
Spread over the course of a few days, automotive journalists will have the chance to admire and drive the new 5. Our turn comes Monday when Benny, the Managing Editor over at BimmerToday, will take his turn behind the wheel.
Before we let you dive into these photos, allow us to leave you with another quote from Hooydonk:
Compared to the E60, maybe the F10 is more evolutionary than revolutionary. But I think it’s an evolution in the BMW sense because this car has been developed in a direction of more elegance and sportiness. That’s exactly what BMW stands for, this combination of elegance and sportiness.
The 5 Series is the core of the brand…The 5 Series is the core of the brand, this is the car that really defines the brand because the 5 Series is being purchased by people that drive long distances, love to drive and people that know our design history as well.
So, the 5 series has to be 120% BMW, that’s what I sometimes say and I think the new 5 Series truly is that.
Full photo gallery at Autospies
Author: Horatiu B.
Source: http://www.bmwblog.com/2010/01/21/2011- ... ia-launch/