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Adventurers and Explorers Take Note: The Recruitment process for BMW’s First All-Electric, High-Performance Vehicle – The BMW ActiveE – Now Open.

Recruitment efforts officially get underway in seven U.S. markets to find 700 BMW “Electronauts” to join the 2012 ActiveE Field Trial, a collective mission to help define
the future of mobility.



Woodcliff Lake, NJ, January 20, 2012 – Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is available by lease only at a cost of $499 per month for 24 months with a down payment of $2,250. Electric vehicle (EV) enthusiasts interested in leasing the BMW ActiveE can begin the recruitment process at www.bmwusa.com/ActiveE. Vehicles are available on a first-come, first-served basis.


Calling All Electronauts.
The 700 BMW ActiveE lessees have been dubbed “Electronauts”. BMW Electronauts are adventurers and explorers; they are front-runners of innovation and advocates for sustainability. Most importantly, they are key participants in the BMW ActiveE Field Trial. Beginning in early 2012 and taking place in the U.S., Europe and China, the BMW ActiveE Field Trial will include more than 1,100 BMW ActiveE vehicles, produced at BMW’s plant in Leipzig, Germany. Throughout the field trial, car- and driver-generated data and anecdotal feedback from the Electronauts will be collected by BMW to deepen its knowledge about the everyday use of EVs and to provide actionable insights into electric mobility in urban environments. Once the field trial commences, information collected from the Electronauts will be made available for all EV enthusiasts and media.


In addition, the learnings from the field trial will provide direct insight into electric mobility in advance of series production of BMW’s first purpose-built, mass-produced electric vehicles, the BMW i3 in 2013 and the i8 in 2014. Concepts of the i3 and i8, the first two vehicles from the new BMW i brand, made their official North American debut at the Los Angeles Auto Show on November 16 and 17, 2011.


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