Word just came down the pipe. The BMW 1 Series M Coupe production will run at 60 units per month for the U.S. market. Our sources indicate an 11 month production cycle which puts the total number of 1M vehicles produced for the U.S at 660 units.
There are a total of 365 BMW dealerships in the United States, so if our math is correct, that’s nearly 1.8 cars per year per dealer. Same source indicate some larger dealerships will likely get 2 or 3 units, while the smaller shops may only get 1 unit every 2-3 months.
Furthermore, the order bank for the 1M is already full at BMWNA and some dealerships with a large number of orders might have difficulties in filling in those purchase orders.
Final pricing for all the options and packages will be released soon, and we are also anxiously waiting on information regarding the European Delivery allocation and pricing. The ED office has yet to determine if the allocation will come out of the dealerships’ bank or our favorite automotive program will actually get their own units for the year.
While the information above have not been confirmed by BMWNA, we have all the confidence in our source. Stay tuned for more information this week!
Author: Horatiu B.
Source: http://www.bmwblog.com/2011/02/02/exclu ... -s-market/