BMWs since the mid-seventies have been referred to as the “Ultimate Driving Machine”. What began as a passionate tag line from the folks in marketing (penned by Martin Puris, co-founder of Ammirati and Puris) was merely stating the views of enthusiasts and automotive journalist in something the masses could relate to. BMWs at launch of [...]
Author: Michael
Source: http://www.bimmerfile.com/2010/08/06/wh ... e-road-go/