BMWNA Officially launched the new ads for the all new 3 Series today. Some of them are quite amusing, they focus on the integrated technologies rather than the driving prowess of the car but they are a huge step up from the previous campaign in our eyes. The six shorts are after the jump… personal favorite would have to be “The Close Call”.
Official Release: Two Shorts to Appear in Ads During Super Bowl XLVI: One in the New York Tri-State Area; Other in Southern California-Los Angeles, Atlanta and Houston Areas.
Official Release and videos after the break.
Official Release: BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI in regions across the U.S.: the first entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California-Los Angeles, Atlanta and Houston areas.
Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.
“The Grab”
“The Perfect Seat”
“The Close Call”
“The Entertainer”
“The Twins”
“The Score”
Author: Michael
Source: http://www.bimmerfile.com/2012/02/03/bm ... -3-series/