After the controversial “Joy” campaign BMW is subtly returning to one of the most famous taglines in the Automotive industry. Yes “The Ultimate Driving Machine” is making a return in the latest BMW 5 Series ad. The ad itself (created by Grey) doesn’t feature anything particular interesting (a jet refueling a cup of coffee in mid-air thanks to CG isn’t our idea of playing to BMW’s strengths) but we are glad to see the change.
Author: Gabe
Source: http://www.bimmerfile.com/2011/04/29/th ... e-returns/