We’ve just returned from the Frankfurt IAA and to say that the BMW Hall is overwhelming is an absolute understatement. The scale of BMW’s home auto show venue is immense. Imagine an auto show floor stateside and then think that the size of that entire building is around the size of BMW’s own in Frankfurt- it is that enormous. BMW didn’t disappoint its fans in its presentation of its newest offerings and future concepts; offering a wide range of vehicles, all presented in the ideals of Efficient Dynamics. Our cameras were able to capture it all so be sure to check out the gallery.
World premieres of the BMW i3 Concept and BMW i8 Concept, new F20 BMW 1 Series (including new Efficient Dynamics Edition), new F10 ///M5, 520d Efficient Dynamics Edition, 1 Series with M Sport Kit (March 2012 launch), an electric scooter, Husqvarna motorcycle and several other models. Namely the BMW Performance 1 Series Design Studie, X1 Efficient Dynamics Edition and 3 Series Edition models that we not featured during the actual Media Conference.
We were puzzled by BMW’s decision to feature the 6 Series coupe’ and convertible so extensively during the media conference as these two models (although with new 40d power) were not discussed in the press releases leading up to the event. Secondly, the 6ers have been extensively covered by the media with other power plants. If anything, we were expecting a new model such as the 6 Series GranCoupe to be the surprise guest but rumors circulating the show were that BMW decided at the 11th hour the 6 Gran Coupe didn’t fit the theme of efficiency they were going for. Reportedly, it will be shown in Geneva closer to market launch. In case you were wondering; yes, even the ///M5 was discussed in terms of improved efficiency if you can imagine that.
There was another object on our scavenger hunt list that we searched high and low for in the vast BMW hall; the X6 ///M wearing M Performance stripes- it was nowhere to be found. Maybe that was for the better as our lenses were needed to capture the rest of the show.
We hope you enjoy the photos and we’d like to send a big thank you to Michael Talley for contributing his to our gallery. We’ll have more coverage from other manufacturers so stay tuned!